Metropolis Daily News
Yesterday, I learned from the Hubei Ichiban Shop Food Co., Ltd., the company hand in hand, the world's largest business consulting services on IBM and global rankings for the first ERP software supplier SAP company, plans to invest 50 million, within three years to build the domestic top full channel information application platform, for customers to provide better shopping experience.
According to the relevant person in charge of the IBM Global business services, the yield shop and start SAPIS-Retail (retail industry solutions), SAP CRM (Customer Relationship Management) software, and SAP hybris (electronic commerce software and multi-channel business solutions) software, in China is for the first time. Highly integrated the information system platform, difficult, high risk. But once successfully implemented, will become a benchmark for the domestic retail industry.
Ichiban shop as local enterprises in Hubei Province, has become the central region's largest casual snack enterprises. Ichiban shop in 2012 established business branch, 020 business model do many innovation attempt. But with the development and expansion of business scale, business scenario of increasingly complex and need more powerful information platform and application system to support.
Future customers will be more critical, companies must provide the ultimate, screaming service to retain customers. Through a highly integrated information platform, based on customer demand for large data analysis of consumer demand in the future, it is possible to tailor the application environment for the future customer needs.
The good goods shop and the top software vendors and consulting service provider cooperation, work together to create the whole channel information platform, will be able to effectively integrate online space and time advantage "and" offline experience sense of superiority, to products as the core, with big data, cloud platform, digital experience technology, continuing to enhance, optimize the customer shopping experience. To start the CRM product as an example, as a connecting line, line core business the key tools, will be able to through the customer shopping behavior analysis and definition of the label, the customer effectively clustering, in order to achieve the goal of precision marketing.
In addition, through the implementation of the sap project, Ichiban shop not only hope to further optimize the integration before the information system, will be through the sap is the core of the new platform to further reduce the enterprise operation risk and cost control, accelerate the enterprise internal management reform, to create the core competitiveness of Ichiban shop, Ichiban shop in 2018 to achieve 10 billion sales target to lay the foundation.
